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Marketing Functionality |
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Managing
customer data is a blessing and a curse. When done
right it is an incredibly powerful tool that enables
you to provide personalized service. More often than
not, customer data becomes bloated, old and generally
useless. Microsoft Dynamics CRM 3.0 provides a clear
structure with data integrity rules that keeps data
clean and manageable.
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Instant
access to complete customer information. |
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Single
view of each customer that includes contacts,
quotes, and marketing activities. |
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Target
marketing efforts by searching on specific data
segments. |
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Analytic
tools including data mining and business intelligence
capabilities. |
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Create
templates for successful campaigns. |
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In
addition to out-of-the box functionality, marketing
functionality can be improved with third party applications
and custom development. |
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Use
custom fields during mail merge. |
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Manage
a system wide calendar complete with tasks and
activities. |
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Access
data on the road via smart phones. |
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